Our Story

Founded by mother-daughter duo Julie and Emily in the aftermath of the 2025 wildfires that swept through their beloved Pacific Palisades, Pali Blue was born from a desire to create beauty in the midst of profound loss.

Inspired by the place they call home, Julie and Emily bring together their shared love of thoughtful design, craftsmanship, and effortless style. Each piece draws from the natural beauty and spirit of the Palisades—from the blues of the Pacific to golden sunsets, canyon trails, and the easy elegance of life by the sea.

Pali Blue is a celebration of beauty, connection, and the enduring spirit of home.